Enterprise AI · Rebrand
Cassidy AI
An established, enterprise-level AI tool — reintroduced with a brand as capable and human as the product.
Overview
Cassidy builds AI agents that work like part of your team, using a company’s own knowledge and data to run the workflows nobody else could run for them. The product was already trusted at the enterprise level. The brand hadn’t caught up.
So the rebrand had to do two things at once: look like it belongs in a procurement review, and still feel like something you’d want to use. Electric mint, a mark drawn from the product itself, and a pattern language that never quite sits still.
Identity
A clean, confident wordmark paired with a mark pulled from the product itself: an intersection of paths and arcs that reads as agents meeting in the middle. It animates, it reverses, and it still works at 16 pixels.
Logo Lockup
App Icon
Reversed
In Motion
Merch
Swag people will actually wear. The mint and the mark on tees, hats, bottles, and cold-weather puffers for the whole team.
Tee
Hat
Bottle
Puffer
Color & Type
Electric mint leads, backed by a deep jewel-and-earth palette that gives the system somewhere to go when one product needs to feel different from the next. The type stays plain-spoken and modern. The brand does its talking through color and shape.
The System
The mark expands into a full pattern language: Xs, arcs, and intersections that tile across backgrounds, dividers, and merch. Every surface gets a sense of motion without a single gradient.
In the World
It had to hold up big, too. On the conference floor, going all-in on one color is what makes a booth impossible to walk past.
Building
Conference
On the Web
The site puts the whole rebrand to work: electric mint, the pattern system, and copy that explains a complicated product without sounding like a whitepaper.
The Result
Cassidy finally looks like the tool it already was. Capable, confident, and nothing like the rest of the category.
Next Project
