Solar power with conviction
Sol Purpose
An identity finally as serious as the work.
Overview
Sol Purpose develops community solar projects for public housing and underserved communities, at a scale nobody else has attempted. The rebrand had to match that ambition without retreating into the safe, sanitized visual language that defines most of the clean energy space.
Sol Purpose Development Company accelerates renewable energy access, channels private funding into public benefit, and creates job training opportunities for low-to-moderate income communities. Their model is scalable. Their results are real. Their brand needed to say so.
Identity
A classic serif wordmark with the “o” in Sol replaced by a radiating sun mark, its geometry echoing the cell shapes in a solar panel. It reads as celestial and industrial at the same time: refined, but specific enough to stick.
Mark
Pill
Stamp
Profile Dark
Profile Light
Photography
Rather than defaulting to aspirational aerial photography, the imagery is processed into something almost graphic: high contrast, the geometry of the panels in sharp relief against near-black. The work reads as big and serious, which it is.
Field 01
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On the Web
Their web presence was one of the first pieces I built. One page, hand-coded, doing the same job as the identity: making a serious operation look serious.
Visit the live site
Merch
An identity this strong doesn’t stop at the screen. The merch carries the same conviction off the job site and into the world.
The Result
Deep forest green anchoring everything, acid yellow cutting through it. Where most impact-driven energy brands reach for sky blues and optimistic whites, Sol Purpose sounds like a conviction instead of a tagline.
Next Project
