Real-Time Translation · Brand, Web & Product
VoiceSure
Translation built for the moments where understanding matters most.
Overview
VoiceSure sits in a category that is severely lacking in a well-designed, all-in-one answer. Phone interpreter services are trusted but slow and expensive. Consumer translation apps are fast but nowhere near secure or accurate enough for regulated work. Nobody had built the thing that puts this all together.
The product is cross-platform, covering live two-way translation, conversation sessions a client joins by QR code without installing anything, organization and team management, and audit logging with PII scrubbing for compliance.
I led design across three surfaces that had to stay in sync: the brand system, the public marketing site, and the product interface itself.
Identity
The mark is a speech bubble with a V nicely cut into the corner, acting as the rest of the speech bubble. Subtle, memorable, and works across all applications.
Lockup
Accent
Reversed
Color & Type
A deep blue-purple carries the trust signal without the healthcare-blue reflex, and one pale chartreuse accent does the pointing. Underneath, a geometric sans handles anything you press or scan, and a serif takes over the moment you start actually reading.
Formular · Interface
Headers, buttons, labels, numbers. Anything you press, scan, or tap while standing up.
Sentient · Reading
Transcripts, translated speech, long-form copy. Anything read for more than three seconds.
Decisions I’d Point To
A blurple primary, not healthcare blue
Half the audience is in banking and long-term care, so reading as a healthcare brand by default was a liability. A deep blue-purple keeps blue’s trust signal, adds warmth, and isn’t already owned in the category. The pale chartreuse gets exactly one moment per surface — enough to make a VoiceSure screen recognizable at a glance.
A serif for body copy
Geometric sans for headers and buttons; a contemporary serif for anything read for more than three seconds. Most product brands pair a sans with another sans. The serif is what carries warmth into transcripts and translated text.
Motion as information and premium feel
200ms default, gentle easing, translate before fade, and a designed reduced-motion state for every transition. Nothing bounces. Restraint is what reads as premium here — transitions this quiet make the product feel expensive and considered rather than eager.
Marketing Site
I designed and shipped the public site myself, working directly in the codebase. A dev team builds and manages the app from my Figma files. The hero opens on the problem the product solves: a room where six languages are in the air and only one of them is being heard.
Visit the live site
Product UI
The same tokens extend into the app: live translation, conversation mode, dashboards, admin, and onboarding. Every screen is built to be read in seconds, not studied — one clear action at a time, for people using it on their feet in the middle of something else.
Starting a Session
Listening
Live Translation
Workflows
Out in the World
Social does the pre-launch work: show the gap between what a client says and what gets written down, then show the product closing it.
Reel 01
Reel 02
Static 01
Static 02
Static 03
Static 04
Leave-Behind
Enterprise healthcare still runs on paper in the room. The pilot trifold makes the compliance case in the language a facility administrator already uses — §1557, audit trail, one record — and leaves with a 60-day pilot already mapped out.
The Result
A brand, a site, and a product that all agree with each other. VoiceSure heads into pilot looking less like a startup and more like the standard.
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