Black metal vinyl culture
Craite Records
A recently launched record reseller looking to own the space with a black metal touch.
Overview
Craite Records is a newly launched vinyl brand selling exclusively through Whatnot and Instagram, where a fast-growing community has already started to take shape. Craite’s goal was clear: stand out in an oversaturated reseller marketplace by embracing a unique black metal aesthetic.
As a lifelong metalhead, this was a dream brief. I built a visual world rooted in the language of black metal and adjacent punk culture: raw textures, blackletter, stark contrast, and a sense of controlled chaos. In a category full of friendly, neutral, indie-record branding, Craite Records leans all the way into subculture: abrasive in the right ways, and still legible at thumbnail size.
Identity
Blackletter wordmark, a gnarled C-braid monogram, and a patch-ready mark that holds together through livestream overlays and the chaos of a Whatnot drop.
Dark lockup
Patch
C Braid
C Braid
Profile
Alt profile
Whatnot & Social
Cover art and profile assets made for livestream culture — high contrast, instantly readable, and recognizably Craite before the needle drops.
Metal Merch
Evil demon cats praying in front of a bonfire to their grail ascending into the sky. Metal.
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