Portland Staycation
Client Travel Portland
Role Design Director
Scope Brand Identity, Campaign, Merch
Year 2024
Overview
Thousands of mailable postcards were printed and handed out, and hundreds of coasters were made for participating bars and restaurants. Billboards went up in strategic locations across the city, and a jumbotron ad ran during a Portland Timbers game — all carrying the campaign's borrowed-travel language, like "book a flight," into daily life around town.
