Portland Staycation
An invitation to locals
A weekend-long celebration of downtown Portland, dressed up in mid-century postcard nostalgia.
TRAVEL PORTLAND · BRAND IDENTITY, CAMPAIGN, MERCH · 2024
Overview
Reimagine Portland partnered with the Portland Bureau of Transportation to launch Portland's first Staycation campaign, drawing on a coincidental coalescence of events on one weekend to build a three-day celebration of the city.
As the campaign grew, Downtown Portland, Portland Alliance, Sunday Parkways, Travel Portland, Travel Oregon, Alaska Airlines, and Prosper Portland all joined in with financial and structural backing.
TRAVEL PORTLAND
2024 · BRAND + CAMPAIGN
Exploration
