Portland Staycation

Overview

Reimagine Portland came together with the Portland Bureau of Transportation to create Portland's first Staycation campaign — a three-day celebration of what downtown Portland has to offer, born from a coincidental coalescence of events on one weekend.

I started with a brand so the idea could be shopped around, and it snowballed from there. The direction channels the city's quirky personality: a fun, mid-century design blended with a vintage postcard aesthetic, paired with welcoming headlines and cheeky, Portland-specific one-liners.